St Xavier’s College, Mumbai
Course: Bachelor in Mass Media (BMM)
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Candidates belonging to the General Category (GC) whose date of birth falls on or after 1st June 1994 are eligible to appear for the Entrance Exams BMS/BMM 2017. Candidates belonging to the catholic religious community and SC/ST candidates who are born on or after 1st June 1992 are eligible to appear for the Entrance Exams BMS/BMM 2017.
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Candidates belonging to the GC, must secure at least 60% marks in aggregate in their QE.
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Candidates from the Minority Community must secure at least 55% in the QE.
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SC/ST candidates must secure at least 50% marks in their QE.
Selection process:
Stage 1 will be a written test of 100 marks (Objective Test on the OMR Sheet).
A Call List for the Interview Round will be made by giving a 60% weightage to the test and 40% weightage to the qualifying XII examination.
Stage 2 will be an interview cum written test (100 marks).
A Final Merit list will be made by giving a 70% weightage to the score obtained in Stage 2 and a 30% weightage to the score obtained in Stage 1.
Exam Date:
The entrance exam was held on 2nd June 2017
Test Pattern:
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Stage I will be for 100 marks based on Multiple Choice Questions
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It will be answered on an OMR Sheet
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Not more than one option in the OMR sheet can be marked.
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General Knowledge, Current Affairs, Data Interpretation, Economics, English Language & Comprehension Skills, Logical Reasoning and Critical Analysis & Creative Thinking.
Examination Centre:
The BMM 2017 Entrance exams are conducted ONLY at St. Xavier’s College, Mumbai.
Total Seats: 60
COURSE CURRICULUM:
| Semester 1 | |
|---|---|
| 1.01- Effective Communication and Translation Skills | |
| 1.02 - Introduction to Mass Communication | |
| 1.03 - History of Ideas | |
| 1.04 - Introduction to Sociology | |
| 1.05 - Introduction to Computer Graphics | |
| 1.06 – Introduction to Economics | |
| Semester 2 | |
| 2.01- Effective Communication and Translation Skills II | |
| 2.02 - Introduction to English Literature | |
| 2.03 - Introduction to Psychology | |
| 2.04 - Political concepts and Indian Political Studies | |
| 2.05 – Media Ethics | |
| 2.06 – Computer Graphics | |
| Semester 3 | |
| 3.01 - Introduction to Creative Writing | |
| 3.02 – Introduction to Cultural Studies | |
| 3.03 – Principles of Advertising | |
| 3.04 – Introduction to Management Principles & Organisation Behaviour | |
| 3.05 – Introduction to Journalism | |
| 3.06 – Introduction to Audio Video Production | |
| Semester 4 | |
| 4.01- Radio and Television | |
| 4.02- Print Production & Photography | |
| 4.03 – Theory of Media | |
| 4.04 – Mass Media Research | |
| 4.05 – Introduction to Marketing | |
| 4.06 – Film Reading and Appreciation | |
| Semester 5(Advertising) | |
| 5.01- Advertising for International Markets and Contemporary Society | |
| 5.02 - Copy Writing | |
| 5.03 - Consumer behavior | |
| 5.04 - Media Planning and Buying | |
| 5.5 - Brand building | |
| 5.6 - Advertising Design | |
| Semester 5(Journalism) | |
| 5.07- Reporting | |
| 5.08 - Editing | |
| 5.9 - Feature and Opinion | |
| 5.10 - Journalism and Public Opinion | |
| 5.11 - Indian Regional Journalism | |
| 5.12 – Newspaper – Magazine Making | |
| Semester 6(Advertising) | |
| 6.01- Advertising and Marketing Research | |
| 6.02 - Legal environment and advertising ethics | |
| 6.03 - Financial Management | |
| 6.04 - Introduction to Public Relations | |
| 6.05 - Introductions to Integrated Marketing Communications | |
| 6.06 -Contemporary Issues | |
| Semester 6(Journalism) | |
| 6.04- Introduction to Public Relations | |
| 6.06 Contemporary Issues | |
| 6.07 Press Laws and Ethics | |
| 6.08 Broadcast Journalism | |
| 6.9 Print Journalism | |
| 6.10 Digital Media |
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